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This web site states the following, "King Tool - Specialty Hand Tools and Instruments Made in the USA." Our analyzers noticed that the web site also stated " King Tool manufactures precision hand tools and instruments made in the USA." The Website also said " King Tools are handcrafted, insuring superior workmanship and quality. Our tools include a wide variety of uses, such as; hobby and crafts, sports, hunting and fishing, welding and automotive, construction, and surveying. Our precision, specialty hand tools offer solutions to a variety of specific tasks. LEARN MORE ABOUT HOBBY and CRAFT TOOLS." The website's header had specialty precision tools as the most important optimized keyword. It is followed by instruments, hand tools, and king tool which isn't as highly ranked as specialty precision tools. The next words king-tool.com uses is patents. hobby tools was included and will not be understood by search crawlers.